Meta tags
Meta tags are little bits of HTML code that
provide information about a page but are
not viewable by the user in a browser.
Most search engines examine a page's
meta tags, which usually include a page
title, description, and keywords, to index
the page and help determine its ranking in
relevant search results. Although not the
only way to elevate your site's search
engine rankings, adding meta tags to your
pages can help.