Using Instagram for Social Media Marketing

Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr. Originally, a distinctive feature was that it confined photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras. In August 2015, version 7.5 was released, allowing users to post photos captured in any aspect ratio. Users can also apply digital filters to their images. The maximum duration for Instagram videos is 15 seconds.

Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. The service rapidly gained popularity, with over 100 million active users as of April 2012[7][8] and over 300 million as of December 2014. Instagram is distributed through the Apple App Store, Google Play, and Windows Phone Store. Support for the app is available for iPhone, iPad, iPod Touch, and Android handsets, while third-party Instagram apps are available for Blackberry 10 and Nokia-Symbian Devices.

The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. In 2013, Instagram grew by 23%, while Facebook, as the parent company, only grew by 3%.

Here are the basic steps for getting started on Instagram.

1. Download the app

Instagram is different from other social networks in that it is primarily a mobile platform.

Once your account is set up, you will have a page that can be viewed on desktop, but the majority of your activity will take place within the mobile app.

2. Choose a recognizable username

You can sign up for Instagram with an email address or a personal Facebook account.

Once you sign up, you’ll be asked to choose a username.

Your username will display publicly, and will be what people see when they find you on Instagram. Make sure the username you choose is recognizable, and is as close to your business or organization’s name as possible.

When signing up, Instagram will also ask for your full name. Here, you can put your full business name which will make it easier for people to find you through Instagram’s search function.

3. Update your profile

Instagram lets you fill out a 150 character bio about your business. Because of the text-limitations, you’ll want to be clear and concise about who you are and what you offer. If you serve a local customer base, you’ll also want to add your location.

You can also add your business’s website, which users will be able to click to visit right from their mobile device.

4. Add a recognizable profile picture

The perfect Instagram photo will be 160×160 pixels.

But what’s most important is that the photo you choose is recognizable to people who know your business. In most cases, the best choice will be your business’s logo.

Your profile photo can only be updated on a mobile device. If you don’t have your logo saved to your smartphone or tablet, Instagram has the option import it from Facebook or Twitter.

You can also take a new photo with Instagram.

5. Get set up for social sharing

If you chose to import your profile photo from Facebook or Twitter, you’re one step ahead.

But if you haven’t yet, you should take steps to integrate your Instagram account with your other social channels.

On the mobile app, click the gear icon in the top right corner and choose Share Settings.

Once you integrate with Facebook, you’ll have the option to share Instagram photos on your personal Timeline, or on a Page that you manage.

6. Post your first photo

Okay, now that your profile is set up, it’s time to take your first photo.

Here’s a quick run through of how Instagram works:

First, click the blue icon on the bottom in the middle of the screen.
You can either snap a photo by pressing the circle in the middle of the screen, or click the photo preview in the bottom left to upload a photo of your own.

Note: The icon on the right enables you to take a video up to 15 seconds long.

If you’re uploading a photo, you will have the option to crop it first. After that, you’ll have options for different enhancements.

You can choose from a number of filters that scroll across the bottom of the app. (Double tap the filter to add a border or alter the strength of the filter.

You can also alter the brightness or click on the wrench icon to access a number of other photo editing features.

Once you’re happy with your photo, hit NEXT in the top right of the screen. Here, you’ll be able to add a caption.

You can also tag people and name the location.
Before you hit Share, consider step #7.

7. Setting up your location

When you click, Name this Location you will see a list of previously used locations in your general area.

If you have a brick and mortar location, you may see that someone has already named your location. If your store, restaurant, or office hasn’t been named, you can name it yourself.

After your photo is posted, you will see the location name in blue. When you click on your location name, you’ll be able to see every photo that has been tagged there. This can be a great resource for seeing what people like and want to share about your business.

8. Tell people you’re on Instagram

Leverage your existing channels to let people know your business is on Instagram.

You can post about it on your different networks and link back to your account, or share photos directly from the app.

If you have an email list, you can send out an announcement and ask readers to follow you. Instagram also has badges that can easily be added to your website or blog.

9. Follow others

Instagram’s search function makes it easy to find people and brands to follow.

You can search by username, or choose a hashtag that may be relevant to your business.

Following more people and businesses is a great way to make new connections and can also provide inspiration for your Instagram account.

10. Get social

You’ve set up your account, learned the basics, and found the right people to follow; now you’re ready to start building a presence for your business on Instagram.

A key component of building an audience on Instagram is engaging with the people who follow you. When someone likes or comments on your photo, you will receive a notification.

You can respond within the comments of a photo by including the “@” symbol, followed by their username.

You will also receive notifications when someone tags you in a photo. You can view all of the photos you’ve been tagged in, on your Instagram profile.

Source and photo credit: Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in San Francisco; Loveland, Colorado; New York, New York; Delray Beach, Florida; and London, England.

With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. ( is not affiliated with
Keys Website Design     Gail Culver     5409 Overseas Highway #207     Marathon, FL 33050     305.393.4131