Setting Up a Twitter Account for Your Business

Twitter allows companies to promote their products in short messages limited to 140 characters which appear on followers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. Twitter is also used by companies to provide customer service. Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation. Twitter is one of the most powerful social media tools for building a targeted audience, engaging with them often, and developing their trust.

Here are the basic steps for setting up a Twitter account.
1. Create a username for your acccount.

Your username, or your "handle" on Twitter, is what the public uses to identify your business. So create a username that reflects your business.

2. Create a bio that captures your business

Twitter is widely recognized as one of the most open social networks, in that, most of the communication on the site takes place in front of people in the news stream (rather than on individual pages or groups). Keep in mind when creating your bio, more people will find you on Twitter that have no previous knowledge of who you are or what you do than on any other network.

You are only allowed 160 characters for the bio so make sure it adequately describes your business.

3. Upload a photo or image that is unique to your business

This will most likely be your company logo. If you don't have a logo, you can use any other photo that people will remember you by. Tip: Don't send a tweet until you have uploaded a photo.

4. Send your first tweet to introduce yourself

This is just to "break the ice" and make sure people know you are a real person or business and not a robot or spanner.

5. Find the right people to follow

Who you follow on Twitter will dictate the type of content you have access to and the quality of the relationships you’re able to establish. For this reason, you’ll want to set up some criteria, based on your experience, your industry, and what you’re trying to accomplish. People you want to follow could include: friends, professionals in your industry, other local businesses, colleagues, and even current or potential customers.

When you’re starting out, the key is to follow businesses, similar to yours that are doing it well—don’t mimic everything they tweet, but pay attention to how they are engaging and the type of content they share.
6. Tell everyone you know and know your business that you’re on Twitter

Growing your following on Twitter is not always easy. Remember, you already have a network of family, friends and business acquaintances that you can begin with.

If someone has already joined your email list, they most likely would love to connect with you on Twitter too.

Send out an email to your contact list, inviting people to follow you on Twitter.

7. Get the tools you need

Like anything else, if you want to be successful on Twitter you want to make sure you have the right tools. There are a number of tools out there including three you’ll want to have access to from day one.

Monitor your profile on the go with the Twitter mobile app Schedule tweets and track your reach with Hootsuite Stay on top of your activity with Nutshell Mail

8. Create your first Twitter List

Twitter Lists are a cool feature provided by Twitter to let users organize the people they follow into specific groups based on industry, relationship, expertise, etc. When you’re first starting out, Lists won’t need to be a top priority because you’ll still be growing your community, but I do recommend creating at least one List to let yourself get accustomed to using them. It’s much easier to keep your contacts organized from the beginning than to try to organize them when you really need them.

9. Save some searches

Similar to Lists, Saved Searches let users organize their content, but do it based on a specific topic rather than on specific users. Saved searches work exactly like they sound. You find a topic of interest or relevance to your business, search for it in Twitter’s "Discover" tab, and then save it for future reference. After saving it, you can easily go back and see results as they appear in real-time.

10. Connect your website

Don't forget to connect your website to your Twitter profile. This will help drive traffic and build your social following.
Keys Website Design     Gail Culver     5409 Overseas Highway #207     Marathon, FL 33050     305.393.4131