You Tube

You Tube for Social Media Marketing

YouTube is a video-sharing website headquartered in San Bruno, California, United States. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion. YouTube now operates as one of Google's subsidiaries. The site allows users to upload, view, and share videos, and it makes use of WebM, H.264/MPEG-4 AVC, and Adobe Flash Video technology to display a wide variety of user-generated and corporate media video. Available content includes video clips, TV clips, music videos, and other content such as video blogging, short original videos, and educational videos.

How to get started on

1. Create your channel.

You will need a Google account to start your YouTube channel. Once you have created your account and navigated to YouTube, you will be asked to name your channel. Using the name of your business is the best option. Upload your company logo to the channel icon box at the top left of your channel page. If you don’t have a logo, use a quality image that represents your business in a professional manner. The about section is an opportunity for you to tell people who you are, what you do, where to find you, and how to get in touch. Be sure to link to all your other social networks so that people can follow you multiple locations. You can also link to your company website in the about section. You can help your channel stand out from the crowd by customizing your channel art. YouTube provides a great walkthrough of this process, complete with dimensions and how your artwork will be displayed across a variety of devices including mobile phones and televisions. Be careful when choosing your channel art. I suggest using a simple design or pattern that is consistent with your company’s branding. Also, make sure you have the rights to use image you choose. Lastly, go check out what these images look like on other devices to make sure everything looks good. Phones, televisions, tablets, and desktops all show the channel art at different dimensions.

2. Create some videos and channels

Even if you only have a few videos, it’s a good idea to put them together on a playlist. The title you choose for your playlist can help you get ranked higher in Google search.

3. Share your content

While your videos may get some traffic through search alone, don’t ignore the audience you already have. The people who have already connected with you on Facebook, Twitter, Google+, LinkedIn, and Pinterest will be the most likely to appreciate the videos you have created. And don’t forget about email! Including a video in your next email is a great way to get them to engage with you and drive traffic to your YouTube page.

4. Analyze your data

Once you’ve started putting your videos out there, go and take a peek at how people are engaging with them. Ideally, you want people watching your video all the way to the end. YouTube Analytics can show you if people are turning off your video at a certain point through the Audience Retention report. This is a good way to gauge if the length of your videos is right. Shorter and more engaging videos are often the most effective.
5. Stay engaged with your audience

Don’t just upload your video and forget about it. Check in to see if people are commenting. Responding to people’s questions or comments can create conversations that help your audience learn more about your company and the topic of your video. Not only can they learn from you, but you can learn from them about what you could be doing better to cater to your audience’s needs. Every comment you receive on a video is an opportunity to create a deeper conversation and connection.

6. Link to your Google+ Account

Be sure to link your Google+ account to your YouTube channel. This ensures that any comments your video receives on Google+ post will appear on the video’s dedicated YouTube page. That way all the feedback your video has generated is centralized in one location. Google provides detailed instructions on how to link the two accounts here.

7. Get Google Webmaster Tools and verify your website

Annotations are clickable text overlays that you can put into any of your videos. You can choose to link these annotations to another one of your videos or your channel page. Annotations are great for promoting your other video content. If you’d prefer to create an annotation that links to your website, you will need to verify your site by inserting a line of code into the homepage of your company website. This code is generated in your Google Webmaster Tools link.

If you have a blog full of great, relative content, consider creating an annotation to direct them to your blog as well.
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